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The artist gives his £25k prize Mercury Prize to small music venues

The singer holding his trophy in his hometown
Sam Fender received the honor recently in the North East

The star has given the entirety of his £25,000 award winnings to the MVT, which operates to protect the United Kingdom's grassroots concert spaces.

Fender was given the award on 16 October as his latest record People Watching was named the best record of the previous year.

He has opted to donate the funds to the trust, in acknowledgment of the vital role small stages fulfilled in his early career.

"I personally couldn't be pursuing what I am doing today if it weren't for all the gigs I did around the area, and beyond, when I was starting out," said the artist. "These venues are legendary, but they are struggling."

Since the start of 2023, more than 150 of these venues have shut down – about 16 percent of the whole industry in the UK.

Over the past year, top acts like Pulp, Coldplay, Katy Perry and Ed Sheeran have all aided the Music Venues Trust in its attempts to help venues survive, by adding a modest fee to their ticket prices, which benefits smaller concert halls.

Sam Fender also took part, generating in excess of £100,000 on his 2024 arena tour to support numerous grassroots venues across the UK.

The donation assisted locations that were dealing with possible closure due to difficulties arising from flooding, fires and family tragedies, as well as licensing issues, court cases and neighbor objections.

Additional spaces received monetary aid in improving facilities and technical equipment that helped musicians and concertgoers.

"The idea that money from concerts in big venues supports the smaller venues, where it begins for musicians like me, is just common sense," Sam Fender has commented.

Pulp in concert
They are one of the many acts who gave their honor winnings to non-profits

Fender is among several artists to give his Mercury Prize winnings to worthy causes.

Back when the band won the trophy in the mid-90s for their release Different Class, lead singer the singer stated that the group would contribute their winnings to the non-profit the charity.

In 2002, rapper and singer she split her prize among multiple good causes, including the NSPCC and a charity for Sickle Cell.

"I also donated a grand to Highgate Newtown, to their gymnastics class, because I did gymnastics when I was a child and they lacked better apparatus," Ms Dynamite explained to outlets.

Two years ago, the band contributed their prize money to the local youth club that developed their band, in addition to other local music groups.

And 1994 winners they contributed their winnings to a charity for MS after a close contact was diagnosed the disease.

"Winning was sufficient," remarked artist Small. "The money was the extra but we didn't require the bonus, because we had the main prize. So our victory affected another person's life."

In the past week, the trust shared it had saved two local spots in that region, by bringing them into local control.

One venue in the city and the other in Bristol were purchased under the Own Our Venues scheme, which is funded by the arts council and music fans who buy "ownership units" in the buildings.

Written by

Robert Conway

Automotive journalist and tech enthusiast with a passion for sustainable mobility and emerging vehicle technologies.

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